I truly enjoyed designing the marketing campaign for this client. Since women are the largest sector that purchase tea, and they have created the experience as an emotional one—tea is one beverage that allows conversation. It is also the beverage of tranquility and relaxation. We wanted to create dialog on their website, more than just selling a product but market the brand for what it is—it creates an interaction, and the opportunity to creating a mass market around tea— via blogging ,email blasts, and other promotional options, will have a turning point and sales will come.
