This client came to us with a strong consumer base since one of the partners is a famous radio host that caters to the Latino blue collar worker. Although the partner’s broadcast reach is relatively small, his network with other radio hosts in other pockets is valuable that would lend for them to partner and offer apparel that fits into this workman’s lifestyle. During the week they are at labor so the partners offer work boots. However, come the weekend, the workforce has a pattern—to the nightclubs for music and dance. And your appearance does matter. It has been a great experience using our bilingual skills and appreciation of the culture to be part of this vision called Estilo Laredo and LaredoStyle.com.