We decided to create multiple corridors of potential visibility and income streams that would all funnel into promoting the name brand. We created a documentary on the subject matter with a Netflix target. Although the client would host the TV Special, we would select a narrator from the Hollywood “A” List to ensure a commercial value. In addition, we took Heather’s ability to conduct seminars and workshops and created a 10 City Tour to present live workshops for women business owners, tie in a strong commercial sponsor, offer a download stream of the workshop in each individual city to ensure all business owners were reachable. As the client also owned a wine brand, we turned the workshops into a “Girls Night Out”, a casual open discussion exchange that would focus on women growing their business.

This is an example of taking a client’s vision and expanding it to succeed at two objects—create more recognition for the brand and to create additional revenue streams for the client.